We’re pretty passionate about rugs here at Rugs USA, and believe that rolling out a rug is the easiest way to transform your space and introduce character, texture, personal style, and comfort—all without breaking the bank. Maybe we’re biased (we definitely are!), but we can’t think of any other piece of home decor that wields that sort of power!
The other big idea we’re passionate about is helping you find the right rug for your space. All the options can seem dizzying, between choosing a size, colors, a style, and pattern. But we know a healthy dose of inspiration can go a long way and be exactly what you need to get your creative energies flowing and in the mood to decorate.
So without ado, we’re beyond excited to introduce our new Style Spotlight series! We’re tapping into some of our favorite design world friends, from bloggers to interior designers, to celebrate their singular style, take a peek inside their spaces, and see which rugs they’re coveting right now—all with the goal of inspiring you to create a home you love.
First up is the talented Elena Lohse of the blog and Instagram account This House 5000. Elena has been one of our style crushes for awhile now—we seriously can’t stop double-tapping on the snaps of her boho-meets-Scandi-meets-vintage home in Toronto. She and her husband have lived in their 1935 fixer-upper since 2015, slowly and thoughtfully renovating each space to create the home of their dreams.
We’re so excited to have Elena sharing her beautiful home, words of wisdom, and beyond fabulous rug picks with us—and know you’ll find them just as inspiring as we do.
How do you describe your personal style?
I would describe my personal style as a mix of old and new. I love incorporating old vintage finds with new textures to create a harmonious look.
What’s one design “rule” or piece of advice you always follow?
One piece of advice that I always give is to not rush into any large piece for your home. Take your time, wait until you LOVE something before investing into it.
In your opinion, what’s the key to creating a home you love?
The key is to create an atmosphere that makes you feel comfortable. If you feel at home, guests who enter your home will as well.
What are some things in the interior design world you’re loving right now?
I’m loving all the round shapes and arches that are popular right now. Everything from furniture to small decor accents are featuring round corners.
How did you get into interior design? Any advice for people who are passionate about design, but don’t know where to start?
Pinterest! I started pinning beautiful designs on Pinterest about eight years ago and I’ve never stopped. I’ve also pulled lots of inspiration from Fixer Upper on TLC. Chip and Joanna [Gaines] really showed their passion for design and it helped me to as well. My advice to anyone wanting to start out in design would be to really explore what you love, and be consistent in whatever work you choose.
What’s your favorite design project, DIY, or room you’ve ever done?
What are you working on right now that you’re particularly excited about?
Our kitchen! It’s taken so long, and we’ve been using a temporary kitchen for quite some time, so I am pumped to have a formal kitchen again.
Let’s talk rugs! What do you look for when choosing a rug?
Texture, material and color. I love natural fiber rugs, so wool, jute, and cotton. For me, a rug has to have some rugged texture to it, so I love a high pile and a fringe. And I’m more geared to neutral colors. If I can combine all three of those aspects I’m happy.
What do you feel like rugs can do for a room?
Rugs really ground a room. Without a rug your furniture is just sort of floating. It gives every room structure.
Choosing the right rug can feel like a big decision! What advice do you have to pick out the perfect style and size?
Measure twice! The wrong size rug can throw off your design, make sure it’s a good fit. Also when considering the color make sure your rug blends well with the tones in the room—a rug is meant to complement every piece you have.
At what point in the design process do you usually select a rug? Can a rug inform the rest of the room?
I generally chose a rug at the end, because as previously mentioned, I like my rug to ground the pieces I already have. The rug absolutely does inform the room, that’s why I like to have a feel for the pieces in the room first.
What’s your favorite city to travel for design inspiration?
I haven’t had the luxury of traveling much, but we are planning to go to Arizona as soon as restrictions are loosened up. The desert landscape out there is gorgeous and so inspiring.
If you could live in any movie or tv show set, what would it be?
Emily in Paris, that looks fun!
Who are your favorite follows on Instagram?
What’s your design pet peeve?
When people use phrases like “Live, laugh, love” to decorate with!
What’s your design guilty pleasure?
Vases, lots and lots of vases. Never enough!
- Tile or wallpaper? Tile.
- Neutral or bright? Both.
- Flowers or greenery? Greens.
- Jute or tufted rugs? Tufted.
- Silver or brass hardware? Brass all the way!
All photos courtesy of Elena Lohse.