In collaboration with the one and only Emily Henderson, a transitional designer collection has arrived. In this exclusive collection, the celebrity interior designer, stylist, TV personality, and content queen brings her distinctive design sensibility to your space. She blends simplicity with comfortability, classic with contemporary, and quality with affordability to bring you effortless, works-anywhere style in a way that only she can—and we are loving it.
In order to create timeless styles intended to work for everyone, she tapped into some of the tried and true design philosophies she uses in her work. Read on to explore them all and learn how she wove these key themes into her collection.
Simple But Special Designs
Emily believes in the power of simplicity—with a touch of uniqueness, of course. “I love things that are simple but special,” she explains. “We put this aesthetic into the collection because I wanted the rugs to be really, really versatile.”
She recognizes that not everyone shares her exact taste or sense of style—but that’s ok! She intentionally designed these rugs with that in mind. Embracing a timeless-yet-fresh approach, each rug in the collection was thoughtfully designed to effortlessly blend various styles. The end result? A transitional look that will bring a touch of sophistication to any space. Look to the Myrtlewood Gradient Jute Rug or Fountain Checked Wool Rug for simply chic style that will look good with an array of different decorating styles.
Comfort is King (or Queen!)
Comfortability reigns supreme for Emily Henderson. She passionately affirms, “Everyone who knows me knows I’m obsessed with comfort. I want every space to sit comfortably. I want every rug to be comfortable.” She says that when she felt her rugs in person, she was thrilled with how soft and comfortable they are while simultaneously looking so high-end.
Blue: The New Neutral
Emily’s love for blue is no secret, so naturally, she infused her collection with it. “I love blue. Everyone knows that about me. But I’m very picky about the blue that I like; it needs to be more of a neutral tone,” she explains. “All of these blues are a bit more subtle and don’t feel like a huge color risk!”
The multi-hued Colorado Wool Rug delivers a range of blues from a stone wash to a deep indigo, while the Molino Jute Rug brings just a touch of blue to your space. The blue in the Oregon Plaid Wool Rug is another standout, too—and it’s one of Emily’s favorites. She uses the analogy of jeans to describe the versatility of the color. “It’s similar to how people wear jeans with everything,” she says. “I think these blue rugs work like that.”
And she’s totally right! Effortlessly complementing a wide range of color palettes and design styles, they truly are a new neutral. “Blue just makes a home feel really happy,” she adds. So even if you’ve been scared of adding color to your space in the past, there’s no time like the present to try a subtle shade of blue.
Good Design for All
Even with all its hand-picked hues, designer aesthetics, and quality craftsmanship—the entire collection is also delightfully affordable. Ensuring that her collection was accessibly priced was really important to Emily. She says, “It’s really hard to check all the boxes, but I feel like these rugs really do.” As she designed them, she said goodbye to compromising on comfort and style, as well as to breaking the bank. She wanted her community and customers to be able to have it all. “Good design should be for everybody,” she tells us. “So the price point on these rugs is really accessible. It’s hard to find beautiful, affordable rugs, but we really want everyone to have the rugs that they love.”
And in this collection, there are so many incredible, thoughtfully priced pieces to choose from. Try the Pacific Striped Wool Rug or the Hyperion Tasseled Cotton and Wool Rug in your home for the perfect balance of transitional style, comfort, and affordability.
Emily knows that rug shopping can feel overwhelming, so she focused on creating versatile pieces designed to work universally. “It can be really intimidating because you don’t want to get the wrong rug. No one wants rug regret,” she empathizes. “These rugs, they work in so many different places with so many different styles and colors. I want people to feel confident that they’re going to work in their homes.” Bid farewell to second-guessing and embrace the confidence that comes with investing in a rug designed to suit any style and space.
Embrace Elevated Style
No matter your style, you’ll love this new line of rugs. From options that ground your space with solid color-blocking (like the Blue Jay Colorblocked Wool Rug) to playful styles that invite you to explore your own creativity (like the Geneva Tasseled Jute Rug), Emily’s collection includes a rug for every room.